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TLDR:
- Paige Spiranac earns four times more than Scottie Scheffler and eight times more than the average PGA Tour golfer for social media posts
- Research shows that golf influencers like Spiranac are rivalling or surpassing PGA Tour players in terms of social media influence
Key Elements:
Paige Spiranac, a golf influencer with four million Instagram followers, earns an average of $8,477 to $12,716 per post.
In comparison, World No. 1 golfer Scottie Scheffler makes $2,000 to $3,000 per post.
The study conducted by Vegas Insider also found that other golf influencers and PGA Tour players vary in their earnings per post.
Spiranac, known for her glamorous photos on the golf course, also uses her platform to discuss hot topics in golf. She turned to influencing in 2016 after failing to break onto the professional circuit.
Overall, the study revealed the significant difference in what golf influencers like Spiranac make compared to tour professionals on social media.
Conclusion:
While golf influencer, Paige Spiranac, earns substantially more than top PGA Tour golfers like Scottie Scheffler for her social media posts, the study sheds light on the growing influence of social media personalities in the golf industry compared to traditional tour players.
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